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CBBE Model
Customer-Based Brand Equity Models: Keller vs. Aaker
CBBE APPLE Presentation
CBBE Brand Pyramid, Market Segmentation, and Marketing Effort Market segmentation, Luxury advertising, Experiential marketing
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Building strong brand by using CBBE model
Keller's CBBE (Customer-Based Brand Equity) model.
Figure 5 from Building customer-based brand equity : a blueprint for creating strong brands