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The blockchain playbook: From LVMH's Aura to Arianee
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LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
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Mercedes-Benz Joins Aura Blockchain Consortium As The Fifth Founding Member
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LVMH, Prada, and Richemont Build a Blockchain
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Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card
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Aura Blockchain Consortium Teams Up with Sarine
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Luxury groups join forces on blockchain to verify goods
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Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? - Glossy
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Aura Blockchain Consortium - 360 MAGAZINE - GREEN, DESIGN, POP
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Prada Group Uses Blockchain Technology to Verify Authenticity of Products
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LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
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LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
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LVMH, Prada and Cartier join forces to create the Aura blockchain - Luxus Plus
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Louis Vuitton, Cartier, Prada plan blockchain solution to ensure authenticity