![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_debate/public/d8/images/canvas/2021/09/07/a85c66a0-5080-4ffb-b6be-f4c82d67b87a_d7491f3d.jpg?itok=FEDTUL0R)
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2021/08/28/163edc48-07f5-11ec-a83e-ec0670db1017_image_hires_232305.jpg)
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2021/03/Cryptocurrency-feature-resize-660-X-550-300x250.jpg)
Bvlgari Drops Kris Wu and Names Yang Yang Its Newest Spokesperson
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/styles/800x1200/public/d8/images/canvas/2021/09/07/66ca80d6-5e0c-4b03-8f95-524efe155371_d05d7534.jpg?itok=SOwnUMhg)
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://wwd.com/wp-content/uploads/2021/07/331626706885_.pic_hd.jpg)
Louis Vuitton Ends Kris Wu Endorsement Over Predatory Claims – WWD
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/canvas/2021/09/07/27d89d4a-693d-489e-ac43-ec97fabf0741_024f12ef.jpg?itok=3hUl6zou)
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2021/09/yang-yang%40660x550px.jpg)
Bvlgari Drops Kris Wu and Names Yang Yang Its Newest Spokesperson
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2021/08/09/109557f9-6af2-430b-9bb0-4a8a89aa0210_e1882475.jpg?itok=cz34hQy-&v=1628494691)
Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2021/09/Cloth-face-masks%40660x550-300x250.jpg)
Bvlgari Drops Kris Wu and Names Yang Yang Its Newest Spokesperson
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2021/09/yang-yang-bvlgari%40660x550x.jpg)
Bvlgari Drops Kris Wu and Names Yang Yang Its Newest Spokesperson
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2023/10/0-1-300x250.jpg)
Bvlgari Drops Kris Wu and Names Yang Yang Its Newest Spokesperson
![Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2021/07/13/e59245fe-e3bd-11eb-9aba-1b7e08262541_image_hires_180517.jpg)
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy