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Case Study – Diamond's Demise – Principles of Microeconomics
The marketing strategy that made De Beers a monopoly.
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De Beers the rise and fall of a unique monopoly – London DE
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Rapaport: De Beers Ends Lab-Grown Engagement-Ring Test : r/Diamonds
The marketing strategy that made De Beers a monopoly.
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BUSINESS STRATEGY OF 'DE BEERS
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Diamond Monopolist Changes Century Old Strategy
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De Beers Strategy Over The Years
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Solved 1. Read Case 10: De Berrs and the Conflict Diamonds
De Beers Diamonds Reflect a Changing Market - WSJ
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Case study of the De Beers Diamonds – Messy Oaks by John Roland
The History of De Beers and Diamonds