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Opinion: Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://images.lifestyleasia.com/wp-content/uploads/sites/5/2023/01/16172216/Untitled-design-2023-03-15T172231.715-500x500.jpg)
Louis Vuitton to Dior: BTS biggest brand collaborations in 2023
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/02/04/a42259d9-9494-4aa6-b106-e7da9f3659a7_7390c88c.jpg)
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/29/5b22ff51-5ea9-41a3-9884-8bce0f18a450_540acdf4.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/06/07/9000dbff-ed8d-48d2-b6d3-05b6bd03fdc6_f10adad6.jpg?itok=em-fAqTN&v=1623047302)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/10/18ee0bca-a259-4528-996e-7862fd34f427_80773285.jpg)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/10/1ad76852-3562-466c-96d8-7d41e1605e81_32afda76.jpg)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/17/433cb252-9192-4f52-a343-a0f61d8e9603_d9a7a42a.jpg)
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/29/dd444961-cb73-4676-8faf-babb79f678e2_7390c88c.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/12/12/17a48c84-a1db-4f8a-a552-da756a97ccc0_c265492a.jpg?itok=qNCd4GfC)
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://koreajoongangdaily.joins.com/data/photo/2021/04/06/6c1ceb45-f38b-4cda-bad4-bcf88b82e34d.jpg)
Young people take revenge on the pandemic with luxury purchases
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora