![Eileen Gu's popularity in China makes her luxury fashion's dream](https://img.businessoffashion.com/resizer/9eiWxxl5UQ_OWQaDAy6dUzdaqag=/1800x1350/filters:format(png):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/ZU653KJQRJGAZJIKHIZHYYO46A.png)
Eileen Gu's China Choice Proves Lucrative, For Now
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://media.cnn.com/api/v1/images/stellar/prod/220217221029-eileen-gu-halfpipe-victory-0218.jpg?q=h_2000,w_3000,x_0,y_0)
Eileen Gu wins gold in freeski halfpipe to make Olympic history
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/12/19833fd6-7329-4fbb-966f-ec1d12a28222_6ab366ca.jpg)
Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property
Winter Olympics 2022: Eileen Gu China represent, women's freeski Big Air result, gold medal, Peng Shuai, citizenship
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://media.cnn.com/api/v1/images/stellar/prod/220209131836-05-eileen-gu-fashion-model-handout.jpg?q=w_2000,c_fill)
Eileen Gu's popularity in China makes her luxury fashion's dream model
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/01/21/7358870d-5275-4c7c-9629-7ffeace1d180_38a1c8a7.jpg?itok=_XO6cfa_&v=1642777257)
Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://media.cnn.com/api/v1/images/stellar/prod/220209131401-04-eileen-gu-fashion-model.jpg?q=w_1110,c_fill)
Eileen Gu's popularity in China makes her luxury fashion's dream model
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2022/02/14/f80ebf53-d761-46ea-88cd-2eedbe86dda4_95d7e75b.jpg?itok=OljHYx36&v=1644815601)
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
![Eileen Gu's popularity in China makes her luxury fashion's dream](https://media.cnn.com/api/v1/images/stellar/prod/220207032022-eileen-gu-debut-02072022.jpg?q=w_1110,c_fill)
Beijing 2022 poster child Eileen Gu revels in 'historic moment' of reaching freeski big air final