What Is Hallyu and Why Are Luxury Brands Obsessed With It?
BTS Signs With Louis Vuitton as House Ambassadors - Virgil Abloh Recruits BTS
Dior Achieves All-time High Stocks After Announcing BTS's Jimin As Its Global Ambassador - Koreaboo
BTS' J-Hope Is Louis Vuitton's Newest 'House Ambassador' – Billboard
BTS - Wikipedia
Louis Vuitton: Grasping the Young Consumer, by Xiaotong Li, Marketing in the Age of Digital
Cultural impact and legacy of BTS - Wikipedia
After Kris Wu, Louis Vuitton Picks New China Ambassadors
BTS Has Joined Louis Vuitton as Official Brand Ambassadors – WWD
BTS's J-Hope Is Announced As Louis Vuitton's Newest Global Ambassador, With Photos That Prove It's A Perfect Match - Koreaboo
Dior appoints BTS star Jimin as a global brand ambassador
BTS' Suga is Valentino's latest brand ambassador: Here's what we know - Good Morning America
Every time BTS proved they're the best-dressed boy band in the world
BTS' V Confirmed as CELINE's Brand Ambassador
Analysis: Louis Vuitton's BTS tie-up goes beyond just Asian representation, say experts