Will blockchain impact the luxury goods industry?
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](http://www.runwaylive.com/wp-content/uploads/2023/09/Image-2-scaled.jpg)
LVMH, Prada, Cartier & OTB's Aura Blockchain Consortium AppointsSuccessful Tech Entrepreneur as CEO to Deliver New Phase of Growth - RUNWAY ® MAGAZINE OFFICIAL
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://www.intotheminds.com/blog/app/uploads/blockchain.jpg)
Aura Blockchain : the real reasons behind the consortium [Analysis]
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iOmICUvFu9jQ/v2/-1x-1.jpg)
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://static01.nyt.com/images/2021/04/20/business/20econ-brf-luxury/merlin_186280935_e0999fb5-8457-4414-a264-a6f73bbf6a76-videoSixteenByNine3000.jpg?year=2021&h=1688&w=3000&s=c8b199a2c30c6dce40a0182918308214dc58311fa0273d8097b681c07d87b738&k=ZQJBKqZ0VN&tw=1)
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://dailycoin.com/wp-content/uploads/2023/03/aura-1200x558.png)
LVMH: Web 3.0 Ideology Is Hurting Adoption - Paris Blockchain Week - DailyCoin
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://media.voguebusiness.com/photos/6082dcf47b1155e237c3c49d/16:9/w_1280,c_limit/blockchain-voguebus-hannah-cousins-apr-21-social.jpg)
The blockchain playbook: From LVMH's Aura to Arianee
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What's Next for Luxury Brands and Blockchain
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://retailbum.com/wp-content/uploads/2021/04/Luxury-Powerhouses-LVMH-Prada-And-Richemont-Team-Up-To-Launch-_Unprecedented_-Blockchain-Consortium-.jpg)
Luxury Powerhouses LVMH, Prada And Richemont Team Up To Launch Blockchain Consortium - Retail Bum
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://auraconsortium.com/wp-content/uploads/2023/10/UC_Prada.jpg)
AURA – The Aura Blockchain Consortium
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://i0.wp.com/www.excellencemagazine.luxury/wp-content/uploads/2021/04/blockchain.jpg?w=1160&ssl=1)
Aura Blockchain Consortium, the global blockchain solution for luxury brands - Excellence Magazine
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://www.missionmag.org/wp-content/uploads/2022/05/Inside-Image-_-Block-Chain-Prada--scaled.jpg)
LUXURY FASHION'S NEW (BLOCKCHAIN) FRONTIER - Mission
![Richemont, LVMH and Prada join forces to create global Aura blockchain consortium](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/09/15/d4752833-dcda-43c0-88c8-4555af411807_222fd556.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it